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Social Media for Home Builders 2.0: It?s Easier Than You Think


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Product Description

The updated edition includes even more examples, details, and strategies than the first edition, featuring * examples of specific social media campaigns and their sales results by builder type * sample tweets and Twitter campaigns to draw foot traffic to homes and communities * new research on how people are using social media Carol Flammer outlines in a clear, concise style how to engage consumers through social media. She provides content suggestions for creating a blog and keeping it going. Specific blog content and real-life examples of blogs that attracted readers are included. Social Media for Home Builders 2.0 also explains how to: * Improve search engine optimization (SEO) * Win friends and followers * Find the right groups * Run campaigns * Optimize websites, blogs, and other social networking sites * Track, analyze, and improve results

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